CASE STUDY
Easter at
Focused acquisition of new customers with a 4-digit monthly ad spend
New customers acquired
%
More sales revenue
%
More traffic
The challenge
Rollink Germany is a fairly young company specializing in suitcases. Among many other functional gadgets, Rollink has developed the first foldable suitcase. The ability to fold the suitcase makes it easy to store before and after traveling, and it doesn’t take up any extra space. When unfolded to its full size, the suitcase provides enough space for luggage.
Unfortunately, since traveling was limited during the pandemic, sales through Rollink’s online store have not yet gone through the roof. After a comprehensive consumer analysis, we used business consulting and a sound concept for the online store to create new marketing campaigns in Meta Business Manager. With an increasing improvement of the pandemic situation we started with seasonal campaigns and with a new ad setup for prospecting and a later re-targeting. Our goal is to generate more reach for the brand with a combination of Instagram Ads and Facebook Ads and to win new customers with conversion optimized ads.
The strategy
To get this campaign structure rolling and to exploit new optimization potential, we supported the actions with sufficient budget. This way, the Facebook algorithm can achieve results even in the short phase of the campaign and we can perform initial analyses. In order to push sales and reach new customers, the right timing was also crucial.
During the Easter vacations, many people go on vacation for the first time in the year. We used this occasion to drive sales of the foldable suitcases. At the beginning of April, we started with an Easter promotion based on Facebook Ads & Instagram Ads: We started with a pre-launch campaign, generating the first important contacts and leads and optimizing Ads, which we eventually converted through the Easter promotion. For this we had banners on the website, social ads for the Easter percentage promotion and a higher campaign budget for this period. As an experienced performance marketing agency with know-how in creative creation, we designed image and video-based advertising materials for this and implemented them with user-generated content (UGC), among other things.
The solution
Overall, we were able to increase sales by 1600%, generate 928% more traffic and reach many new customers via the previously identified Facebook target group. With more traffic and awareness, we were able to promote the expansion of brand awareness and generate sales at the same time. These are the most important steps for brand building.
So far, we are very satisfied with the result and expect even more growth via retargeting campaigns in the coming months due to the first push of the Easter campaign. For us, it is now important to stay on the ball with current advertising media and to use the retargeting funnel for further retargeting marketing. Through the results of the promotions, we can create a Facebook retargeting group in the next step.
The Rollink brand has proven to be successful for influencer campaigns after a detailed analysis of the creatives used. For further prospecting and retargeting actions, we will continue to expand the influencer pool for Rollink and other online marketing clients and strategically align the creative creation with UGC.
EXPERIENCE & VERSATILITY
Black Flag Team
