SCALING BUSINESSES
PERFORMANCE MARKETING Agency
from Munich
Black Flag Agency – Performance Marketing
>10 years of experience
We scale digital business models and are at home in the world of performance marketing.
Our growing team of experts has years of experience in Google Ads and Social Ads. From Facebook, Instagram to TikTok, Pinterest and Co. We at Black Flag Agency are the strong partners for performance marketing from Munich.
By performance marketing we mean a continuous improvement of an online marketing campaign strategy by expanding and testing hypotheses.
By measuring the relevant marketing & business metrics, the advertising budget can thus be used efficiently and appropriately to achieve as many conversions (sales, deals, downloads, etc.) as possible.
As a performance marketing agency with an entrepreneurial view, our focus is on establishing a holistic channel structure with a clear business impact.
For more than 10 years, we have been living our passion for numbers-based online marketing, customer acquisition and revenue growth, and we take on the establishment and expansion of the entire performance marketing or individual channels for our clients.
We work with and for successful companies of different sizes and setups. From global brands to regional medium-sized businesses, young start-ups and ambitious scale-ups.
WHAT WE DO
SERVICES
– Social Media Ads Facebook, Instagram, Pinterest & TikTok
– Google SEA (Paid Ads / Google Shopping)
– Google SEO (organic search)
– Streaming Media: YouTube and Spotify
– LinkedIn and Xing Ads
– Amazon Ads
– Retargeting
– App Marketing (android & iOS)
HOW WE DO IT
METHODOLOGY
As a performance marketing agency with transparent business impact, we can demonstrate success in e-commerce, subscription business models and purely digital or app-based business models.
We stand for sensible investment of budgets, positive ROI and revenue growth.
We optimize online marketing campaigns by expanding and testing hypotheses. By measuring relevant marketing and business metrics, the advertising budget can be used efficiently and purposefully.
The goal of performance marketing is to achieve as many conversions (sales, deals, downloads, etc.).
current Projects
Customers & partners
GROWTH & SCALING
Why Performance Marketing?
Precise measurability
With a precise tracking setup, we are able to evaluate placed ads and campaigns based on key performance indicators (KPIs), such as CPO, LTV, ROAS, KUR and ROI.
Holistic, entrepreneurial approach
In performance marketing, we rely on various communication channels, which can be continuously optimized in order to use the marketing budget efficiently.
Constant optimization
With A/B tests running in parallel, we can set up, measure and evaluate hypotheses and tests in a structured way.
What is Performance Marketing?
By performance marketing we mean a continuous improvement of an online marketing campaign strategy by expanding and testing hypotheses in measurable, digital channels.
By measuring the relevant marketing & business metrics, the advertising budget can thus be used efficiently and appropriately to achieve as many conversions (sales, deals, downloads, etc.) as possible.
What are typical channels in Performance Marketing?
Classic performance marketing channels include Google Adwords (SEA) & organic search (SEO), Google Shopping, social media (Facebook, Instagram, Pinterest, Snapchat, TikTok, LinkedIn) but also Amazon Media & streaming media channels (YouTube & Spotify) offer measurable marketing actions.
Which KPIs are relevant?
The most important indicators used in performance marketing are impressions, clicks, cost per click (CPC), the click through rate (CTR), the return on ad spend (ROAS), return on invest (ROI), cost per order (CPO) or cost per action (CPA) e.g. a download or install and the conversion rate.
What is retargeting?
Retargeting approaches users who have already had a previous digital touchpoint with the brand or product via clicks or add-to-carts, but who have not yet made a purchase. These users can be encouraged to purchase by displaying target-group-specific advertising materials.
BLACK FLAG AGENCY – Performance MARKETING
For the Performance of our customers
We work with and for successful companies of different sizes and setups.
From global brands to regional mid-sized companies, young start-ups and ambitious scale-ups.
EXPERIENCE & VERSATILITY
Black Flag Team
