Layer 01
Methodical base
Strategy, data and AI as the foundation. Hypothesis-driven instead of gut feeling. Market, business model and growth phase are analyzed before the first euro of media budget is spent.
We make growth plannable.
We design, build and orchestrate digital growth end to end. Performance as the operating core, strategy and data as the methodical base, fueled by AI.
Distilled from more than 100 mandates, proven in more than 10 European markets.
Brands that grow with us.
From DAX corporations to digital mid-market companies and businesses in or ahead of a growth phase.
Track record
Experience first, then we built our system.
Black Flag distilled the Growth Engine from what has worked across more than 100 mandates. That experience builds, runs and orchestrates the data structures, systems and operations in every engagement.
50+ years
Combined senior marketing experience across the Black Flag team. Corporate scaling, subscription, B2B, DTC, performance, brand.
100+ mandates
Across industries. Health tech, energy, insurance, telco, automotive, premium consumer, B2B SaaS, mid-market.
20+ million €
Media budget managed annually across more than 30 active mandates. Around 60 percent paid search, the rest Meta Ads and further channels.
The Growth Engine
Four layers, one system.
The Growth Engine is the logic we use to set up growth in every mandate. Methodical base, channels, operations and the strategic wrap work together instead of slowing each other down.
Layer 02
Performance, media and channels
Paid search, paid social, LinkedIn, ABM, email marketing, Microsoft Ads. Channels run as one integrated architecture, not as silos.
Layer 03
Operations and execution
Tracking, attribution, CRM integration, MQL-to-SQL handover, reporting. Server-side tracking, CAPI and Consent Mode V2 are the default setup, not an add-on.
Layer 04
Growth wrap
Strategy, brand and creative wrap around the system. Once the engine runs, the brand becomes a multiplier. Our signature service Performance PR sits in this layer.
The Team
The crew behind the Growth Engine.
Four minds, one operating logic. Three pillars carry the layers of the Growth Engine, Maximilian Anzile leads the creative signature of the agency as Co-Founder.
André Patrzek
Co-Founder and CEO
Growth architect, strategy sparring at C-level.
15+ years of building growth, from subscription to DTC to Series-B scaling. Frame owner across all four layers of the Growth Engine.
Dr. Katharina Buttenberg
Chief Strategy Officer
Lead for the methodical base (strategy, data, AI) and the growth wrap (brand, creative).
Ex-SVP Global Brand at HelloFresh, 900 million to more than 7.5 billion EUR. Proprietary LLM brand tracking.
Michael Scharf
Chief Operating Officer
Channels, paid media, B2B lead generation, operations, attribution.
15+ years of performance marketing across 9 verticals and 11 European markets. Two exits as operational lead: Packlink and DR SMILE.
Maximilian Anzile
Co-Founder and Head of AI & Creative
AI creative and process automation.
Creative as a scalable system rather than an add-on: AI content pipelines and agentic workflows inside performance mandates. CEO of AI Pirates, 50+ AI systems built.
Results
Growth, backed by numbers.
A selection of current and past mandates. We only show hard numbers with the client’s approval. For ongoing mandates we name the scope, not an estimate.
NFONB2B Tech · Telco
Lead generation across seven European markets via paid search, LinkedIn Ads, Microsoft Ads and ABM.
Growth in lead generation with a focus on enterprise and mid-market, detailed figures on request.
HelloFreshCreative Testing
Six months of strategic creative testing across three European markets.
CTR up, CPA down in all three markets.
The difference
What makes a Growth Engine different from a classic performance agency?
A classic performance agency works on channel logic: keywords, ads, bids. A Growth Engine works on system logic: strategy, data, channels, tracking, pipeline. In the channel model, the agency is responsible for the campaign running. With us, the entire growth system runs, from hypothesis setup all the way into the sales CRM.
The difference is not the number of channels, but what someone takes responsibility for. Strategy and data set the direction, performance and channels carry the volume, operations keep the chain intact into the CRM, brand and creative turn it into a multiplier. That is why there is no mandate without an audit, and no channel without connected tracking and CRM.
Munich and Europe
Based in Munich, working across Europe.
Black Flag is based in Munich and runs mandates across DACH and Europe, operating in four languages. Senior consulting on site in Munich, channel operations for all of Europe. Successful growth cases in more than 10 markets.
Background
Performance marketing agency in Munich: what that means here.
For everyone who wants to place the term before talking to us. Not a sales pitch, a working definition.
What performance marketing means.
Performance marketing is digital advertising tied to measurable outcomes. Every campaign has a defined goal, every measure a metric, every budget an expected effect. Instead of reach for its own sake, what counts are figures like cost per order, return on advertising spend or qualified leads in the pipeline.
What a performance marketing agency has to deliver.
Channel work is the baseline: Google Ads from search via shopping and Performance Max to YouTube, Meta Ads with creative-driven demand generation, LinkedIn Ads for B2B, plus TikTok, Pinterest, Amazon and app marketing. The organic side belongs to it as well: classic SEO as the foundation and generative engine optimization for visibility in AI answers. What decides the outcome is the part beyond the campaigns: clean conversion tracking with a server-side setup and Consent Mode V2, attribution all the way into the CRM, and creatives built from data instead of taste. An agency that only runs campaigns optimizes ads. One that understands the stack optimizes growth.
Why Munich, and why it works in English.
Black Flag is based in Munich and runs mandates in more than 10 European markets, with steering depth in DACH, Spain, Sweden, BENELUX and CEE, operating in four languages. We work with mid-market companies, scale-ups and corporations, B2C as well as B2B. International teams in and around Munich work with us in English, from the first conversation to the weekly reporting. If you are looking for a performance marketing agency in Munich that takes responsibility all the way into the pipeline instead of stopping at the campaign report, you are in the right place.
Get started
Let’s build growth together.
Tell us where your growth is stuck. We work in English and German and usually reply within one business day.